Saturday, May 24, 2014

TIGER UNCAGED...

Here it is. New Tiger in all it's glory...


It's been a long time coming, but on May 21st Tiger launched it's new look and feel supported by the new "uncage" campaign, with new updated brand logo and packaging by Glassick Brands. It was a very proud moment for me, as the Tiger team have been on an incredible journey to get this new design to market. Here they are enjoying themselves on launch night:


We are very proud of the new packaging! It's great to see it on sale in the majority of stores and bars around Singapore and I'm looking forward to seeing it further afield around the world soon.


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