Craig recently invited along to join him at the launch of Elephant Parade Singapore on the 11th November. TANGS on Orchard Road launched its highly-anticipated yearly Christmas campaign with a spectacular light up of the building’s façade and decorations, while at the same time unveiling the most precious elephant of Elephant Parade Singapore 2011, “Pretty & Pink” by jewellery designer Sabine Roemer (below centre). I missed the Elephant Parade London so I'm really excited to be able to see it here in Singapore.
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| Image courtesy of http://elephantparade.com |
The evening began outside the main entrance of TANGS Orchard, where 10 life-sized painted baby elephants were installed the night before as part of the launch of the Elephant Parade Singapore 2011. In amongst these elephants are two designed by Cat Deeley and Leona Lewis. To officiate light up the guests-of-honour each placed a crystal vase of tulips, symbolic of TANGS’ enchanted forest Christmas theme, on individual light boxes to initiate the store’s Christmas light up sequence to Johnny Mathis’ “It’s Beginning To Look A Lot Like Christmas” The 300-strong crowd of invited guests from TANGS and Elephant Parade, including business partners, artists and media, were then ushered up to The Christmas Shoppe at TANGS Orchard Level 4 for the next part of the evening – the unveiling of the most precious elephant of Elephant Parade Singapore 2011, “Pretty & Pink” by Ms Sabine Roemer, featuring a 3.3 carat diamond in a one-of-a-kind brooch worn by the elephant. I'll write more about the elephants early on next year as I have made it my mission to photograph all 162. So, I'm sure there will be rather large blog entry coming for that! Watch this space!
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