I was amazed whilst in the UK recently how many brands had changed their packaging to mark the Queen's Diamond Jubilee. A trip to Tesco prooved super exciting for me to see all the different takes on not only the Jubilee but the London Olympics and also England's football team's appearance in the European Championships - the Union Jack being used as an emblem across so many packs in so many different categories! Very patriotic packaging!
There was definitely some themes that came through. And there were definitely packs that looked more considered than others. The Union Jack (probably the most obvious idea to start with!) appeared a lot! I suppose with no restriction on how it can be used it's an easy equity to apply to any pack design. Nice to see that it had been somewhat considered more in some instances.
There was a lot of retro packaging to be seen also with Heinz using packaging design from 60 years ago. Cadbury's Diary Milk took us back to their 1952 design...
The same goes for Kellogg's...
The designs included the first Coco the Monkey design for Coco Pops and the original Snap, Crackle and Pop characters. I wish now that I had picked up a few of these to keep as limited edition collectors' boxes. The best ideas by far for me were the packs that used play on words. Queensmill and (Weetabix) with Fuel Britannia. But my favorite by far, love it or hate it, Ma'amite! Even if they do look slightly Bovril having changed the color of the caps!
Even though the Jubilee weekend was one to remember for me for different reasons (my best friend got married on the 3rd June!) these packs certainly do make me realise just how patriotic Great Britain is! Something a little different to packaging now ... I absolutely love these new Mr. Kipling ads launched nationally to celebrate the Diamond Jubilee. Great work from JWT.
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