A few exciting new launches both here and in the UK. I recently spotted new Marigold Yoghurt Drink on shelf in Cold Storage. One of the my first re-designs since working in Asia. A great feeling seeing all your hard work and effort produced and being sold in so many stores here.
Secondly, in the UK, a massive project for Lauren that has had great publicity this week. The re-design of Maynards confectionery range, including Wine Gums, Wine Pastilles, Sours, Sports Mix and Midget Gems. And this week Lauren made Design Week quoting "The existing design was a little tired and lacked clear differentiation across the portfolio. Maynards wanted to give each product its own unique personality based on the individual chew experience, whilst still retaining great impact on shelf. Our solution – create a swirling chewy vortex, inviting consumers to lose themselves in the ‘Maynards Chew-niverse.’’ The new packaging begins to roll out this week so keep your eyes out everyone! Well done Lauren...they look fab!
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